A new Internet shopping site have been initiated by online retail legend Amazon on Wednesday while provoking existing crucial competition in the rapidly growing "e-tail" market.

Now, coming to the new site, Amazon.in would be offering books, movies at the same time TV shows via third parties to evade Indian government rules prohibiting selling of products directly to customers by the foreign multibrand online retailers.

Nevertheless, the US giant would be selling goods directly due to the fact that it cannot match its hugely successful retail model in India accompanying with restrictions. Consequently the idea would be to substantiate a marketplace which is acknowledged in India.

(AW:Samrat Biswas)