Heniken beer to be distilled in India by United Breweries

September 18, 2011 10:02
Heniken beer to be distilled in India by United Breweries

Heniken beer to be distilled in India by United BreweriesVijay Mallya, owner of United Breweries Ltd said, it will manufacture Heniken beer in India and increase its distribution in the country. 

"Heineken is a brand image and profitability driver for the UB group not really a volume driver... In the next 18-24 months Heineken will be present in the 20 major cities in the country," Samar Singh Sheikhawat, senior vice-president, marketing told Reuters.  

United Breweries plans to manufacture the premium beer from its Taloja plant located near Mumbai.UBL, which signed an agreement in 2009 with Netherlands-based Heineken Group for manufacture and distribution of Heineken beer in India, has already launched it Mumbai, Bangalore and Delhi.  

Heineken had indirectly acquired a 37.5 percent stake in UBL following its worldwide takeover of Scottish & Newcastle (S&N) in January, 2008.Shares of United Breweries, which have fallen 22 percent compared to a 20 percent fall in the main index since the start of the year, ended 3.54 percent down at 394.1 rupees in a weak Mumbai market on Tuesday.

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