Pollution is global issue and the increase in pollution is severely affecting the nature. Several countries are taking strict measures to control it but are going in vain. France Prime Minister had a thought to ban all the diesel cars across the country however, the government of Milan have come up with a unique measure to bring down the usage of car.

The Milan government has announced that it will reward people who don't use car and take public transport instead. For this, the authorities have collaborated with public transport department, an insurance agency 'Unipol', and an on-board telematics system manufacturer Octo Telematics for a new campaign called 'Park Your Car and Go Public!'

The authorities will keep a track of an individual's car from 7:30 AM to 7:30 PM and those cars which remain parked will be paid. However, the reward is just 1.50 Euros per day which is way less than cost of a ticket if one plans to travel via public transport.

- TVR