Radio City 91.1, on Monday had announced about a possible tie-up with Tech Zone. While Radio City is a leader in radio network in the country, Techzone is the largest Aggregators, Developers, Publishers and Distributors of Entertainment content and the owner of short code 56060 with all telecoms companies in India.
With this strategic tie-up the Radio City 91.1 FM has a dedicated short code for consumer engagement and drive interactivity. Techzone on the other hand, will partner with Radio City for all activities the station initiates on mobile across markets.
Between them the two corporates will be benefited on their grounds in this deal say sources. 91.1 will use the 56060 to promote its live activities like contests, polls, and other services through its channel and web radio portal, PlanetRadiocity.com.
In a nutshell the tech giant will get 56060 exposures on the radio frequency, while Radio City gets entry in the mobile domain. (With inputs from internet-AW AarKay)
