Among few other 4G operators who plan to launch their high speed internet services in the coming days, Tikona and Videocon are expected to do it at dirt cheap prices, which could be lower than the current plans for internet in 2G and 3G.

This is in contrast to the current trend pioneered by Airtel which is the only supplier of 4G in Pune and Kolkata. The prices are sky rocketing too. This aggressive pricing strategy is sure to start a price war.

The services from Tikona are expected to start in the second half of 2013 and the proposed rates are 2-5 paise per MB. Services would initially be available in Gujarat, Rajasthan, Uttar Pradesh (east and west) and Himachal Pradesh, the places where the company spent over Rs 1000 crores to secure the airwaves.

This is not the only broadband operator who intends to disrupt the current market of 4G. ‘Videocon broadband services’ has also announced that they would launch plans at prices cheaper than the current 2G and 3G plans.

How will Bharti Airtel counter the aggressive pricing?

(AW- Anil)