Dabur has been marketing Real Fruit Juice for 15 long years.  Now it is 'Real Fruit Shakes' that is going to hit the market all over the country.  Dabur India Ltd launched the new product in Delhi and Punjab and planning to extend its supply to other parts of the country before long.

The idea, as the Company’s GM says, is to give milk to the kids making it more enjoyable and nutritious at the same time.

For the time being Real Fruit Shake comes with only mango shake in two sizes- 200 ml and 1 litre for Rs.25 and 105 which is costlier compared to the fruit drinks.  But if the product’s nutrient value is considered, it may be worth its price.

With the new product the range of the packaged fruit drink has gone up for a choice between them.  The Dabur Company is expecting a good turnover out of the market of Rs.900 to 1000 crores per annum in the country.

Apart from the share in the market, the idea of launching the product of Real Fruit Shake, as per the GM Marketing (Foods) is to give tasty milk based drink to kids.  

-SriJa