Mahindra & Mahindra has ventured into fresh fruit business by launching brand Saboro. The brand will be available all over India at 200 outlets within the next three years. According to reports, so far Mahindra has invested Rs 20 crore on this project that will offer fruits like apples, bananas, grapes and also imported fruits.

At a press release issued by Pawan Goenka, Executive Director and President, Automotive & Farm Equipment Sectors of Mahindra & Mahindra, said that the company is looking forward to establishing itself in agri-business and hoped that Saboro would come up as a premium fruits brand both in India and abroad.

Brand Saboro has been launched in Hyderabad, and Mahindra is the first Indian company to offer branded fruits to the consumers and that too a wide variety. The fruits under brand Saboro will initially be available at select retail outlets and in the next few months it will be sold in all the key metro cities.

(Picture Source: wallnen.com)

(AW: Pratima Tigga)