Everything is a selling point these days, so as Social Service. Particularly, this has become a major marketing strategy for I.T and Film industry, these days. Do not know about I.T., but as far as my observation is concerned, film industry, has taken up Social Service as a promotional stunt, before the release of their films. Right from Ranbir Kapoor, to Priya Anand of ‘180’, fame, we have seen almost every celebrity doing their bit of charity.
Even the film makers of ‘Mallanna’, starring Vikram and Shriya, the film that released long back ago, and very soon bombed at the box office, have adopted some rural areas, promised to develop that areas and people, during the shoot of the film. The film makers managed to do keep upto their words, during the shoot and sometime after the release of the film. But, as ‘Mallanna’ flopped, the film makers have decided to move ahead from this Charity part as well. As a result, the cities they adopted were at stake.
When contacted recently, we have come to know this. One piece of free advice to all those people who consider doing Charity is a major publicity stunt; ‘My Dear, Just remember, Charity and Publicity do not go hand – in – hand’.
