That is the funda of being popular and being in news for all those heroines out there... these beautiful ladies who have set their mark in the industry, more than paying attention on their films as lead roles or the competition or the remuneration, are keen in doing how many ever item numbers they can... with the recent increase of craze for item numbers among the audience and thanks to the appearance of our heroines, the way they dress or their roles are designed on screen in the name of being 'bold', the lead ladies in our industry today are no less than an item girl... on top of this, the interest of heroines who are very much in form, to appear in item numbers is high.

I suppose Katrina kaif tops this list... be it 'Sheila ki Jawaani', 'Chikni Chameli', or her appearance in an item number with her ex flame Salman Khan in the film 'Body Guard', Katrina apart from doing films as a lead lady is keen in Item numbers as well.

Of course, Kareena Kapoor is no less in showcasing interest to appear in item numbers with her recent sensational item number in 'Ra.One', Kareena has made a much rewarding appearance in the intro.song of Akshay Kumar starrer, 'Rowdy Rathod' right from the very beginning of her career, till date, Kareena has being making hot appearance Item numbers.

Taking the inspiration from these ladies, heroines like Vidya Balan and Sonakshi Sinha are also making their moves towards item numbers.