Innovative promotional activities will be witnessed by the Telugu audience for the first time in the history of Telugu film industry for Super Star Mahesh Babu's film "1" releasing for Sankranti.  

Mahesh Babu's fans are going to have thrilling experience with the new idea of the film unit in promoting the film like audio function live telecast in the main theaters to start with.  This is not only a novel idea but also reduces disappointment of the fans for not getting passes for the audio launch.  The telecast in the theaters will be interactive mode.  

The audio function is planned to launch on December 14th and the main film will hit the screens on 10th January 2014.  The film unit promises many surprises in store for the cine lovers.

In order to reach the above targets the film unit is going with the post production simultaneously going about the shooting schedule.  Junior artists’ dubbing is started to gain time.  

-SriJa