I remember yesterday itself I have told how Hero Siddarth has planned to shoot a lip lock scene with his on screen Heroine Priya Anand, and use the same for promoting his upcoming film ‘180’. Thanks to Sid’s girl friend Sruthi Hassan who objected to the idea as she found it cheap.

This time, in a professional way, ‘180’ has tied up with ‘Badrinath’. Allu Arjun’s much awaited film ‘Badrinath’ is releasing on June 10th. The film makers of ‘180’, planned to release the trailers of the film along with ‘Badrinath’, as the trailers appear before the film starts, during the interval. Film maker of ‘Badrinath’, Allu Arvind was also interested in implementing this idea. Earlier, same kind of a promotional stunt took place in B – Town, where Amir Khan’s Adult Comedy ‘Delhi Belly’ trailers where released along with Ekta Kapoor’s film ‘Ragini mms’.

Good to see new innovations are taking place in Telugu Cinema!