The directorial debut of the much acclaimed dialogue writer, Koratala Shiva, who is known for his dialogues with punches and ideal for family entertainers, was launched amid much fanfare and pompous.
He is all set to wield the megaphone with the young rebel star Prabhas and Anushka. The concept was launched on October 17 in Hyderabad. The film jointly produced by Vamsi Krishna Reddy (a close associate of the hero) and Pramod Uppalapati on UV Creations. Devi Sri Prasad wields the baton of music. AS Prakash is the art director and Kotagiri Venkateswara Rao is the editor of the film.
VV Vinayak gave the clap, while MM Keeravani switched on the camera. The muhurtham shot of the film is directed by successful film maker Dil Raju. SS Rajamouli, Venu Sriram, Vakkantham Vamsi, Ravinder, Bunny Vaas, Gemini Kiran, etc graced the event. The regular shooting will commence in November. Speaking on the eve of the announcement, Prabhas said that he is happy to be teaming up with Shiva and the producers. He promised that the film will have all the commercial props to attract all sections of the audience.This is first film after the box office bonanza, family entertainer in Mr.Perfect for Prabhas.