Dove YouTube ad: Woman are their worst critics ?

April 22, 2013 14:52
Dove YouTube ad: Woman are their worst critics ?

A woman is her worst critic..! hard to believe? But yes, if not in anything else , it's in terms of her beauty , she is. In an advertisement for soap brand Dove the findings have been disclosed. The ad has revived the debate on beauty being the benchmark for woman’s self esteem. The Dove campaign states that "women are their own worst beauty critics" and goes on to show a former forensic artist for the San Jose police department sketching women based on their description of themselves and others of them.


The women are seated behind a curtain and the artist has no way of looking at them while sketching. He depends on their description of themselves to sketch a likeness. He then asks others to describe the same woman and draws up sketches based on their observation of her.

Invariably, the second series of sketches are softer and prettier, teaching the women a valuable lesson about how they perceive themselves. 'YOU are more beautiful than you think!' the campaign states.

Now the good part for the guys is if your girlfriend is constantly whining about increased wight and dark circles all you have to do is---open Youtube and show her the Dove Ad...Best idea ever..!


(Jyotishman)

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