(Image source from: Hindubusinessline.com)
YSRC Media Management Proves To Be Poor Again:- It has already been five days, ever since YSR Congress party president Y S Jaganmohan Reddy started his Praja Sankalpam padayatra in a big way.
As per reports, so far, the response to his padayatra has been tremendous. However, his padayatra has been largely ignored by other media houses, except Sakshi. There was some coverage, on the first day, but not prominently on page-1 in any of the major dailies. And now, there has not been much coverage at all from the subsequent days.
Despite Jagan going all the way to Ramoji Film City to seek the blessings of veteran media baron Ch Ramoji Rao for his padayatra, Eenadu has not been giving him the required coverage, but dismissing it in a para or two. Another channel, Andhra Jyothy, will of course not give any importance to Jagan, but will highlight anti-Jagan stories like Paradise Papers leak etc.
Even the local English papers have given little coverage to Jagan and the national media has completely ignored it from Day 2.
No other channel has been giving a big coverage, barring Sakshi again, coming to electronic media channels. Some prominence was given to Jagan’s padayatra by popular channel TV9, on the Day 1 and partly on Day 2. But, it stopped later. The same is the case with other channels like NTV and TV5.
The party sources say that the fault lies with Jagan’s political advisor Prashant Kishor, whose team has failed to connect with the media. Right from the beginning, the media management of YSR Congress party has been very poor and it is clearly evident from the padayatra coverage.
“Jagan has to improve his media relations. There is no point in blaming the media as yellow media without learning the art of media management,” a party source commented.