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  • general entertainment channels (GEC), quality programming, tv industry gears up for trai s digital cable norms, Quality programming

    TV industry gears up for Trai's digital cable norms 03 May 2012

    At present, over 90 per cent of TV channels are in the red and not able to invest in quality programming, even as smaller/niche channels with big-ticket pedigrees – have had to bow out, with Imagine TV being the latest. With...

    Keywords: free to air (FTA), quality programming, Indian television industry, general entertainment channels (GEC)

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