Size Zero movie makers had approached a new promotion strategy, which is, pasting the posters of the film on the trains.

The movie title and its promotions are in complete contrast. The title has zero in it, but the promotion activities are very big.

Starting with Anushka, she put on 20 kgs weight for Size Zero movie and later in several promotion campaigns, the word called ‘Big’ was used. Now, not only the words, the makers even started doing bigger things.

Size Zero posters can now be spotted on the South Central Railway trains, which covers  both the Telugu states, and Tamilnadu state too. Not only exterior, even the interior parts of the train, has Size Zero posters. As the initiative is unique, it has grabbed huge publicity, even from the non-Telugu people, travelling in the train.

Legendary director Raghavendra Rao’s son Prakash Kovelamudi, is directing the movie, which even has Tamil star Arya, in the lead, along with Anushka. The pre-released audio, teasers, trailers had already garnered a huge response.

The recently released theatrical trailer of Size Zero, hinted that, the plot of the movie, revolves around the subject of “why the fat girls are not considered for the marriage?”

After the movies like Baahubali, Rudramadevi, Anushka even earned good craze in Tamil industry too. So Size Zero is even being released in Tami, along with Telugu on November 27th.

Due to the immense success of Baahubali, not only Prabhas, even all the stars in the film like Rana, Tamanna, Anushka have garnered a huge craze across the world.

So the Size Zero makers are expecting that, Baahubali craze could be useful to promote Size Zero movie across the country and overseas too.   

By Phani Ch