Pre promotion of a film has become similar to that of taking care of a new – born, to the film makers these days. Even in B – Town, film makers come up with innovative ideas that involve more of a ’Public Interaction’, that would help in the success of a film. Makers of ‘Zindagi Na Milegi Dobara’, Starring Hritik Roshan, Katrina Kaif, Farhan Aktar, Abhay Doel and Kalki, are coming up with a new idea of promoting the film, each week.

First, Katrina’s act of appearing Top less for the film was highlighted, then a Spanish song in the film, that highlights the tomato festival in Spain and now with a live concert, that was held recently. The concert was successful, involving all the cast and technical crew of the film and surrounded by huge crowd of people. To entertain people, Hritik wooed the crowd with his amazing dance movements, Katrina with her ‘Lachaks’, and Abhay, Farhan and kalki playing their Bit. Even the Director of the film Zoya and the Music Director, Shankar, Ehsaan and Loy were introduced to the crowd. The response from the public was amazing and the crew is very confident, this response will make, ‘Zindagi Na Milegi Dobara’, a big hit.

More than anyone else, Hritik is eagerly waiting for this film to release and be successful. The film is going to hit the silver screen on July 15th.