Bollywood superstar Shah Rukh Khan is going to become the brand ambassador of Apple India. The formal announcement will be made when Apple launches its latest iPhone models in India later this year.

Apple CEO Tim Cook, who attended a private dinner at Khan's home during his recent week long visit to India have decided to make King Khan as Apple’s brand ambassador.

Before the Bollywood star-studded dinner, Cook was visited movie sets with Mukesh Bhatt. He said that Cook was keen to see how Apple could partner with the Indian film industry.

Speculations are also there that Apple would also collaborate with Red Chillies Entertainment and other production houses in India.

Most of the brands have one or other celebrity to sell their products. Recently Asus contracted with Sonakshi Sinha for the ZenFone Max phone. Earlier Micromax had made Hugh Jackman brand ambassador for its Canvas phones.    

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By M. Divya Shri