‘Mallemala’ Sundararami Reddy known as M S. Reddy  Popular and senior producer and Sahaja Kavi , born on August 15, 1924, near Nellore,  died today morning at his residence in FilmNagar.  He owned Sundara Mahal theater in Nellore. He produced films such as “Srikrishna Vijayam, “Vuuriki Vupakari, Kode Nagu, Mutyala Pallaki, Eka Lavya, Palnati Simham and many more.

M S. Reddy was honored with the prestigious Raghupathi Venkaiah Award for 2005 for his outstanding contribution to the growth and development of Telugu cinema.He acted as Chief Minister and got fame in Ankusam movie.

He started his career as a producer in 1966 with a dubbing film “Kannepilla”. He was a good artist as well as a photographer. He first started his photo studio in Chennai and also was interested in moving pictures. He was the first person to start a theatre in Chennai. Slowly he started producing movies in his own studio under his own banner.  He has penned more than 5,000 lyrics responding to the situations and events with great clarity. “Sahaja Kavi” as he is known for his lyrical simplicity in penning poems.

M S. Reddy has served the film industry in various capacities– president of Telugu Film Producers Council, South Indian Film Writers Association, Film Nagar Cooperative Housing Society and chairman of AP Film Development Corporation. He led several protest marches against social injustices.

M.S. Reddy’s son Shyam Prasad Reddy also turned producer and made movies like ‘Ankusham’, ‘Aagraham’, ‘Ammoru’, ‘Arundhati’ to name a few.

M.S. Reddy has lived like many of us can only dream of. He’s had lows, highs and then cast a dice to throw almost everything away and then win it back all over again. He likes to be the simple man he always has been.

Recently, M S Reddy penned controversial statements in his autobiography titled Idhee Naaa Katha.

Andhra Wishesh conveys deepest condolences to his family members.