Pipe dreams are fine, but an idea is only truly innovative if the right brain produces it and the left brain endorses it!
Evaluation <-> Creativity
Logic <-> Images
Reasoning <-> Colour
Rationale <-> Emotion
Analysis <-> Holism
Calculation <-> Comprehension
Realism <-> Intuition
Recognition
Note:Adapted from Creative Managers Pocketbook
(AW:Samrat Biswas)