Ford apologises over 'distasteful, offensive scantily clad women' India car ad...

March 26, 2013 09:13
Ford apologises over 'distasteful, offensive scantily clad women' India car ad...

Ford Motors India has apologized...

Ford Motors India has apologized for an ad campaign that showed scantily-clad, voluptuous women gagged, bound and stuffed in the trunk of the car maker's Figo model.

Moreover, one of the ads showed a caricature of former Italian Prime Minister Silvio Berlusconi in the driver's seat flashing a peace sign with three scantily-clad women sit gagged and bound in the trunk. While the Huffington Post reports another version shows Paris Hilton similarly kidnapping a trio of Kardashians, while a third, has Michael Schumacher toting Sebastian Vettel, Fernando Alonso, and Lewis Hamilton.

In a statement, the advertising firm JWT India expressed regret over the publication of the ads and said they should never have been created in the first place while it said the firm deeply regrets the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group.

Ford also said in a statement that it "deeply regrets this incident and agree with their agency partners that it should have never happened."

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Mistreatment of women...

Fact-fully, on Facebook, Ford India's official page saw several angry comments by users who were outraged over the strongly offended advertisements.

In response, the account replied to angry posts with a response that read that they share our concerns, and regret this incident while both Ford and their agency partners are taking this very seriously and taking necessary actions along with their agency partners to ensure that nothing like this one ever gets repeated again.

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Another standard reply saying:

They deeply regret this incident and they agree that it should have never happened. They are reviewing the approval and oversight process along with their agency partners so that nothing like this ever happens again.

As a concluding fact, a Facebook user from Australia posted, Jodi Philpott asked Ford to think about donating their profits to help protect women and educate men about rape and violence against women. "Maybe they then get a small amount of respect back”.

It's really pathetic to experience such stingy perspective of communication taking place misogynistic for women.

If you cant love someone better not hate also!

THEY HAVE NO RIGHT TO EXPLOIT THE SOCIETY WITH WRONG COMMUNICATION HOW BIG THEY MAY BE!

(AW:Samrat Biswas)

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